When you walk into a room, people are drawn to you. There is something about you that says look at me. People admire your unique style, wonder what makes you so intoxicating, are captivated by just the way you walk. When you meet someone for the first time, they immediately feel like they have to get to know you better. There is a combination of energy and mystique about you that keeps people guessing, but makes them want more.

Divas dance without moving

They beam in dim light

Divas understand that style is an attitude

And that sexiness is masked by pure confidence

Divas come in all shapes and sizes

But their spirits are the same

They dare to be different

Are not afraid to be seen

But, are always noticed

Divas possess deep passion, mysterious intensity yet a childlike wonder.

Are you a diva?

West Coast Diva(R) (WCD) was born August 2003 in Sturgis, South Dakota, while I was attending the annual motorcycle rally.  I have worked in the motorcycle industry in various positions for over 15 years. When I started riding, women made up only 1% of motorcycle riders...now it's the fastest growing segment of the industry! The absolute magical part of this tight-knit industry is the wonderful friends I have made over the years. These are friends that will give you the shirt off their back, make you smile on your worst day and be your friend forever not just for a day.  It was one of these friends that inspired me to start West Coast Diva(R), it was his nickname for me, and obviously it stuck with me.  I thought the name sort of represents how I like to live my life. Divatude is all about living each day with confidence and conviction, working hard but playing even harder, not taking yourself too seriously, laughing, crying, carefree yet not careless, giving back and not always taking, thinking outside the box, saying hello and smiling to a complete stranger and most importantly is to make sure you let the special people in your life know that you love them... no matter what.  My goal is to bring sexy, functional and fun gear; apparel & accessories to Divas on 2 wheels...front or back!  I really hope you enjoy checking out the site and I hope you find something here to show the world you are a West Coast Diva(R) too.  West Coast Diva(R) is your number one source for "Divassentials"!  Please send me your feedback, ideas, comments and suggestion... I want to hear from you!

Rebecca, West Coast Diva(R)

My sincere thanks and love goes out to everyone that helped make West Coast Diva(R) become the real deal. Y'all know who you are! I love you with all my heart!