A fun place for women to purchase functional, fun, sexy gear, apparel, Divassentials(c) and accessories while sharing life's most preposterously funny moments, seemingly endless obstacles and ultimate triumphs.  At West Coast Diva(R), we believe that women of all ages possess child-like wonder and unlimited youth and beauty.  We believe that a woman's view of herself is a reflection of all her experiences whether utterly ridiculous, or completely heartbreaking.  We understand that we are the most successful and content with ourselves when we let go, love and laugh.  Our true beauty lies in the realization that it's not about the clothes we wear, the cool bags we carry, or the kind of bike we individually like to ride, but it's how each of our inner voices call out "look at me"!  We all possess that charm and passion.  West Coast Diva(R) embraces the philosophy that women need to mentor each other and help each other grow from all of our experiences.